Mobile and healthcare a match made in heaven! The Athens Mobile Monday theme
Mobile Monday event on mobile health took place on Wednesday, April 25. During the first session we had the opportunity to watch presentations from the four keynote speakers, who were all involved in the mHealth sector from different positions.
David Doherty @mHealthInsight from Ireland represented @3GDoctor a company that offers mobile health services, giving patients the opportunity to create, store and manage their Personal Health Record which can be referred by their Doctor during video consultations.
He underlined that the health industry should take advantage of the unique abilities of mobile devices, such as the fact that they are personal, always on, and can capture the social context of consumption.
— Niobium Labs (@niobiumlabs) April 25, 2012
Sophia Salenius from Sweden, representative of Regpoint, raised the question whether patients should be approached by SMS or mobile apps. Her point of view was that since the penetration of smartphones globally is not so high, the most available and affordable way to reach patients is via SMS notifications. We definitely have a different point of view on that!
— Vicki Kolovou (@netWire) April 19, 2012
Dimitris Hagigeorgiou from SAP talked about mobile health solutions today, and how mobile technology can help doctors, nurses and patients. With the use of specialized software, doctors are able to access patients’ clinical information, place orders and receive alerts if there is an emergency situation. On the other hand, patients can use apps that remind them to take their medicines, provide them with medical information and help them to keep track of their health condition.
Nikos Papachristou, a health blogger (@ehealthgr), talked about the reality and challenges of mHealth in Greece. He stressed that the existence of many rural areas in Greece makes the development of mHealth essential. This sector should also be promoted by the state. His session was interactive, with the active participation of the audience.
During the second session, a crowd-funded competition for mobile health apps took place. The six contestants presented the mHealth applications they developed and then the audience had the opportunity to vote for the winning team.
The winner of the competition was @DiaLogApp
They have successfully implemented a gamification concept in their app tracking Diabetes.
Dialogapp utilizes, Leaderboards,Badges and appointment dynamics to incentivize people to track and document their medical data
Gamification in health is major trend that will in our opinion continue to be utilized heavily by mhealth applications
Congrats to all the participants!
Check out a presentation made by students of Panteion University of Athens Advertising and PR lab about gamification in healthcare