What we do

Niobium Labs sees itself as a high-tech company, which aims to help brands better engage their audiences through the use of smart phone applications and online communications programs.

Mobile Marketing

The continuous on-going advancements in materials science, location technology, power storage / delivery as well as, processing speeds and algorithms, is enabling mobiles to establish itself across a broad spectrum of different markets. As a result, Niobium Labs provides custom made solutions with emphasis in the field of :

Augmented marketing

Leveraging smart phones (like Android and Iphone) technology to produce memorable engaging experiences that connect Brands with their customers. Augmented Reality happens when reality is modified by technology. Application of this technology can vary and is depended each time upon the Business goals and the concept of Branding.

QR code campaigns

Qr codes (quick response codes) are used to display useful online information on real time objects. All kind of smart phones can be used as qr codes scanners and bring exclusive information or provide with a voucher for a product. Last but not least, on loyalty campaigns programs, qr codes can provide the proof of presence for the customer and make the program complete and secure for the company.

Location technology applications

Project Veladia was developed by Niobium Labs and targeted to bring what was missing in the lately hyped location based networks. While most of LBNs focus on the gaming aspect, Veladia is what is called ‘true contextual recommendation egnine’. That means that the user can define where and when is the best spot to go according to data collected not only from other users, but from his own close environment!Veladia is all about sharing the knowledge of your experiences, and experience the knowledge of the community. Never be part of the flock. Always lead the herd..

Mobile games

Insights show that most smart phone users are heavy gamers. That makes mobile gaming a perfect opportunity for Brands to connect with their customers in an entertaining and educative in many times way. When the approach begins with a game, chances are that customers will be more receptive to the brands message when the later promotes their products.

Digital Communication Programmes

People nowadays trust recommendations from those they know and respect , while at the same time they increasingly ignore any kind of traditional ads.

In such of an era, there is a huge opportunity for brands to try something new! Make a swift in their branding model, and start establishing real time connections with customers by building a ‘Digital Embassy’, which is an engaging online community consisted of the stakeholders of the Brand.

Websites are on decline

Time that people devote in online activities is finite. As a result, people have to make choices between typical destination websites and other forms of digital sources of information and communication. Google trends for the last 2 years show that people’s interest moves from websites to social media.

People’s attention is changing direction

15 minutes on average is the time the typical user spends on his favorite website per month. On the other hand, 6,5 hours is the average time the same user spends on Facebook. It is more obvious that ever that people’s attention is changing direction

Social Networks have gone huge

Nowadays almost everyone is an active user on Social Networks. Facebook for instance ,according to July 2010 demographics ,covers the 30 % of the total greek population and more than 80% of the greek internet population.

Niobium Labs is characterized by its professionalism and punctuality in every step of the way as well as, by a well-developed sense of customer proximity, offering quality and flexibility. Niobium Labs is a reliable partner that cares about open communication and fair relations.

The main goal of Niobium Labs is to incorporate state of the art technologies into complex, customer specific, "turn key" solutions and deliver more for less.