Stickybits barcode info association platform raises 1.6M$

Stickybits raises  1.6M$ from VC second round. A service pretty similar to microsoft tags, less accurate since it involved 1D bar codes that to be honest I do not understand completely their business model. They charge tha prontings but the also provide free the barcode pattern associated with the information, so anyone can print it on their own expenses on their home printer. It looks that they want to acquire the value of their product catalog database as they grow, this would make better sense.