virtual reality spaces

Tabworldmedia to announce an urban augmented reality campaign for the premiere of the latest box office hit ‘Prince of Persia, The sands of time’. Lucky users of Android- and iPhones who are standing near one of the outdoor filmposters can play the movie trailer and play an augmented reality game just by using their Layar browser. They can collect 50 Movie Minute value points as a reward for playing the game. In our understanding, it is only a matter of time before we see similar urban campaigns in Greece!