mobile media

Την προηγούμενη εβδομάδα συμμετείχα εκπροσωπώντας την Niobium Labs σε μια πρωτότυπη εκδήλωση, το #opentourism event με οικοδεσπότη τον Υπουργό κ. Παύλο Γερουλάνο και με χαρά διαπίστωσα ότι η πολιτική ηγεσία του Υπουργείου Πολιτισμού και Τουρισμού, έχει αντιληφθεί το πρόβλημα και έχει πια ξεκάθαρη online στρατηγική.

Niobium Labs recently joined forces with CERTH to create one of the worlds first image search system based on Yahoo Labs technology, Flickr's image pool for image clustering and CERTH's advance pattern classification technology.

Tabworldmedia to announce an urban augmented reality campaign for the premiere of the latest box office hit ‘Prince of Persia, The sands of time’. Lucky users of Android- and iPhones who are standing near one of the outdoor filmposters can play the movie trailer and play an augmented reality game just by using their Layar browser. They can collect 50 Movie Minute value points as a reward for playing the game. In our understanding, it is only a matter of time before we see similar urban campaigns in Greece!

According to Skatter Tech’s contact with the company, Skype are planning to bring a mobile video calling app to the Android Market later in 2010, and it will be freely available rather than limited to a single carrier.

“Skype envisions a world where video plays a larger role in the way
we communicate. The next generation innovation involving video calling

It appears that Cosmote, the major telco provider in Greek market, partnered with Out There Media, to serve mobile ads to their affiliated clients specially in mobile apps and Cosmote myview. Niobium Labs Mobile Ad Server provides this functionality, but this is also the core business model of Admob, recently acquired by Google.